Tips for Selling to Savvy Buyers

by Linda Cappello Broker, GRI, ABR 02/02/2020

Image by wavebreakmedia from Shutterstock

If you've owned your house for a long time and are putting it on the market, take time to consider how the buying and selling process has changed. Today’s buyers are both smart and cautious. They have access to more information than was possible a decade ago. Research shows that buyers begin shopping twelve to eighteen months before they're ready to buy. Your real estate professional has inside information on the local market, they can help you navigate the new selling terrain.

Take advice to heart in these essential areas:

  • Choose a reasonable price. Setting the wrong price gets your market plan off on the wrong track. When it’s too high, it will sit on the market for days or weeks derailing your plans to move. You want to get the most that you can from a home sale, but the market will bear only so much. Smart shoppers already know the comparable homes recently sold and come armed with a wealth of information before making their offer. Setting the price too low can backfire too. If a buyer is not interested in rehabilitation or renovation work, they may pass over a property that is not priced competitively.

  • Take great photos. Most serious buyers begin their search online. If your agent suggests hiring a professional real estate photographer, it’s often worth the investment. Internet shoppers quickly pass over blurry, out-of-focus, dark, or cluttered shots. Clean the windows and take pictures with the shades and curtains wide open. Bright and inviting photos encourage the buyer to visit in person.

  • Staging is more than décor. Take the time to remove personal objects, family photos, and collections. Organize your furnishings to make the best use of your space. Downplay dated areas that need updating and focus on the “bones” of the home and curb appeal if the entire house requires a makeover.

  • Test drive the online experience. Go online yourself to see how the photos look. Upload new ones until you're satisfied. Also, check out the street view on Google or Safari Maps. If they post outdated images where curb appeal is lacking, take a similar shot, and post it instead.


Make sure you know how the buyer sees your house when you put it on the market. Modern buyers are cautious. They come armed with information. Let your agent help you address issues relating to how your house appears online.


About the Author
Author

Linda Cappello Broker, GRI, ABR

Linda A. Cappello, Owner/Broker of Cappello Realty Shoreline Properties. Cappello Realty is a full service boutique Real Estate firm that specializes in Norwalk, and services all of Fairfield County, CT. Linda has been in the Real Estate business for 18+ years, spending 15 of them as a Broker-Owner. Being a Broker adds a lot responsibility to her job. She is responsible for overseeing every transaction and agent in the office. This is a challenge that she looks forward to and takes very seriously. She is constantly taking continuing education classes and attending seminars to keep abreast of the ever changing market as well as the industry standards, rules and regulations.  

She is a native to Norwalk, and has an in-depth knowledge of the city that she loves, as well as the intricacies of the many unique neighborhoods and areas that Norwalk offers. Linda offers her clients a network of professionals ranging from Attorneys, Mortgage Brokers & Home Inspectors to any and all pros that you may need for a successful transaction and for the convenience of her clients.  

"My job doesn't end at the closing table. It goes far beyond that, keeping in touch and staying friends who refer their family and friends. A lot of my business is referral business which is the greatest accomplishment and honor of all. Earning my clients trust."